Job Overview: The Digital Marketing Lead Generator is responsible for identifying and cultivating potential leads for the company’s services. This role involves strategic use of digital channels to attract and engage prospects, with the aim of converting them into customers.

Responsibilities:

• Research and identify potential leads using online resources, networking, and cold outreach
• Develop and implement lead generation strategies that drive engagement and conversions.
• Track and analyze lead generation data to optimize strategies and report on ROI
• Work closely with internal team to ensure seamless handoff of qualified leads.
• Manage leads in the sales pipeline and organize lead data
• Create and curate content for inbound lead channels
• Initiate cold calls, emails, and other outbound communications to prospect leads

Skills:

• Strong communication skills, both verbal and written.
• Proficiency in SEO and social selling.
• Ability to work with data analysis tools such as Google Analytics.
• Proficiency in Excel or Google Sheets.
• Knowledge of CRM software and email marketing platforms.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 2 to 5 years of experience in digital marketing or lead generation roles.
• Demonstrated ability to meet or exceed performance indicators.
• Familiarity with digital marketing tools and platforms.

Personal Attributes:

• Excellent analytical and problem-solving abilities.
• Ability to collaborate effectively with a team.
• Creative thinker with a results-driven approach.
• Strong organizational and project management skills.

This job profile should be tailored to fit the specific needs and goals of your organization. It’s important to clearly define the role and expectations to attract the right candidates who can contribute to the success of your digital marketing initiatives.